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360/365 Clients

ADtomic is an international
strategic communications agency.

Creating 360° campaigns that live 365 days a year.

Our clients include some of Denmark’s largest
international FMCG businesses, many of whom
we have over a decade of collaboration with.

Campaigns for our healthcare clients have
established us as one of Scandinavia’s leading
agencies in the pharmaceutical industry.

More than 10 years of collaboration

 

Carlsberg is one of the world’s top four breweries, and ADtomic has been its agency for more than a decade – most notably developing international brand activation platforms. That calls for a Carlsberg.

360° Communication:
DIGITALMOBILESOCIALPRESSOUTDOORACTIVATION
 
Consultancy work:
BRAND POSITIONINGINTERNAL COMMUNICATIONNEW PRODUCT LAUNCHES
 

Working together to change diabetes

 

Novo Nordisk is a global leader in diabetes healthcare. Since 2005, our collaboration has resulted in the foundation and activation of a new highly successful global brand platform.

360° Communication:
DIGITALMOBILEFILMPRESSOUTDOOREVENTS
 
Consultancy work:
BRAND POSITIONINGSTRATEGIC EVENTSCORPORATE BRANDINGSALES MATERIALS AND TRAININGCHANGE MANAGEMENTCAMPAIGN STRATEGYINTERNAL COMMUNICATIONNEW PRODUCT LAUNCHES
 

Global brand ID for world leader in catalysis

 

Haldor Topsøe develops and produces catalysts and technologies for refineries, fertilizer production and sustainable energy processes worldwide. With an ambitious strategy for growth, Haldor Topsøe needed to strengthen their global brand. ADtomic helped develop a global brand identity rooted in the company’s values.

360° Communication:
DIGITALPRESSOUTDOOR
 
Consultancy work:
BRAND POSITIONINGSTRATEGIC EVENTSCORPORATE BRANDINGCAMPAIGN STRATEGYINTERNAL COMMUNICATIONNEW PRODUCT LAUNCHES
 

Activating the biggest dairy in Northern Europe

 

Every day, Arla serves millions of customers around the world. This unique FMCG-company is dedicated to bringing products, production and delivery methods Closer to Nature – while ADtomic is working on bringing a wide range of Arla’s brands to life.

360° Communication:
DIGITALMOBILESOCIALFILMPRESSOUTDOORACTIVATION
 
Consultancy work:
BRAND POSITIONINGINTERNAL COMMUNICATIONNEW PRODUCT LAUNCHES
 

Brand concept supports push for greater market share

 

Serving dermatological patients in more than 100 countries, LEO Pharma needed to improve their market perception and reach in psoriasis. ADtomic ran workshops for people with psoriasis and used the insight to position LEO Pharma as a patient-centric brand prepared to go beyond medicine in psoriasis care.

360° Communication:
DIGITALSOCIALPRESSOUTDOORACTIVATIONPRINT
 
Consultancy work:
BRAND POSITIONINGSTRATEGIC EVENTSCORPORATE BRANDINGSALES MATERIALS AND TRAININGCAMPAIGN STRATEGYINTERNAL COMMUNICATIONNEW PRODUCT LAUNCHES
 

A drive to excel

 

Samsung is characterized by high standards, innovation, and the desire to improve. This has made them one of the world’s leading brands in apparel, medical equipment, precision instruments, ships and consumer electronics.

360° Communication:
DIGITALMOBILESOCIALOUTDOORACTIVATIONPRINT
 
Consultancy work:
BRAND POSITIONINGSTRATEGIC EVENTSSALES MATERIALS AND TRAININGCAMPAIGN STRATEGYNEW PRODUCT LAUNCHES
 

Award-winning activation

 

ADtomic works pan-Nordic with a variety of strong Mondelez International brands such as TUC and OREO, the world’s largest biscuit brand. The latter is currently being activated through our award-winning smartphone app, Catch the Oreo (FWA 10th of June 2013).

360° Communication:
DIGITALMOBILESOCIALFILMOUTDOORACTIVATIONPRINT
 

Improving care environments worldwide

 

ArjoHuntleigh is a world leader in integrated healthcare solutions for those with reduced mobility and related concerns. Since 2010, ADtomic has worked together with ArjoHuntleigh to develop powerful corporate communication for both internal and external use, driving effective sales and promoting awareness campaigns. Our relationship has resulted in a strong global brand with a unified vision of improving care environments worldwide – with people in mind.

360° Communication:
DIGITALACTIVATIONPRINTDIRECT MAIL
 
Consultancy work:
BRAND POSITIONINGSTRATEGIC EVENTSCORPORATE BRANDINGSALES MATERIALS AND TRAININGCHANGE MANAGEMENTCAMPAIGN STRATEGYINTERNAL COMMUNICATIONNEW PRODUCT LAUNCHES
 

Remarkable product launch for biotech giant

 

Novozymes is a global biotech company focused on enzyme production. Planning to launch a new enzyme, Novozymes called on ADtomic to develop a creative concept that would resonate with key players and differentiate Novozymes in the cake industry. The resulting toolkit included messaging, photos and a movie.

360° Communication:
DIGITALPRESS
 
Consultancy work:
BRAND POSITIONINGSALES MATERIALS AND TRAININGNEW PRODUCT LAUNCHES
 

Unbreakable attitude

 

The legendary Danzka aluminum bottle is unbreakable and stands out in any crowd. When ADtomic was asked to revitalize the brand and create an altogether new platform, we chose to concentrate on the attitude. We baptized our target group the urban tribe and went tribal in everything we did.

360° Communication:
DIGITALMOBILESOCIALPRESSOUTDOOR
 
Consultancy work:
BRAND POSITIONINGSALES MATERIALS AND TRAININGCAMPAIGN STRATEGYINTERNAL COMMUNICATION
 

Creatively and competitively focused

 

Astellas has quickly become one of the top-20 pharmaceutical companies in the world. ADtomic has helped Astellas develop motivating internal campaigns for all Nordic regions, successfully communicating their dedication to improving lives around the world with superior products.

360° Communication:
MOBILEFILMPRESS
 
Consultancy work:
STRATEGIC EVENTSCAMPAIGN STRATEGYNEW PRODUCT LAUNCHES
 

From complex tech to simple choice

 

Cochlear is the global leader in innovative, implantable hearing solutions. But the benefits of their hi-tech portfolio were proving difficult to communicate. After running workshops, ADtomic developed a digital self-counseling tool that helps people with hearing difficulties arrive at a tailored hearing solution.

360° Communication:
DIGITALSOCIAL
 
Consultancy work:
BRAND POSITIONINGCORPORATE BRANDINGSALES MATERIALS AND TRAININGCAMPAIGN STRATEGY
 

How public admin engages its audience

 

Responsible for administering the capital region of Denmark, Region Hovestaden faced an on-going challenge: how to communicate political action plans so the general public would buy into proposed policy changes. ADtomic created a series of campaigns that engaged the region’s citizens through events, ads, digital assets, and competitions.

360° Communication:
DIGITALSOCIALPRESSOUTDOOR
 
Consultancy work:
BRAND POSITIONINGCAMPAIGN STRATEGYNEW PRODUCT LAUNCHES
 

A product launch partnership

 

Devilion is the world´s only hard energy candy containing both caffeine and taurine. Working with this unique product’s creator, ADtomic were the key partner right from product development stage, creating the full Devilion brand, including positioning and packaging to sales materials and instore displays.

360° Communication:
DIGITALDESIGNACTIVATION
 
Consultancy work:
BRAND POSITIONINGSALES MATERIALS AND TRAININGCAMPAIGN STRATEGYNEW PRODUCT LAUNCHES
 

A tailored approach for every market

 

Tempur’s range of mattresses, pillows and beds use a temperature-sensitive material that supports the body in its most comfortable position. After a successful pitch, ADtomic developed a new marketing strategy for Tempur’s products, mapping every market’s status then providing each with a full-range campaign to suit their specific needs.

360° Communication:
DIGITALSOCIALFILMRADIOOUTDOORDESIGNACTIVATION
 
Consultancy work:
BRAND POSITIONINGSTRATEGIC EVENTSSALES MATERIALS AND TRAININGCAMPAIGN STRATEGYINTERNAL COMMUNICATIONNEW PRODUCT LAUNCHES
 

Who we are

We believe an agency should be as unique as its clients.

Employing close to 60 people of all skill sets, expertise and walks of life, a quick tour through our neck of the woods will give you a clear idea about who we are and how we succeed. While the work always comes first, the staff and culture at ADtomic comes a close second.

Agency within the agency
ADtomic is organized into distinct business units, each matching the right people to the right work. This means that each team is dedicated to only a handful of clients, which in turn are guaranteed senior attention and a relationship that is usually reserved for start-up agencies and their founding clients. This is the culture we promote, that each unit works like a new business, always expanding the portfolio of clients and taking ownership for their own hard work.

Although our business units are lean and client focused, the agency is able to provide services across all platforms with our in-house film production and digital development teams.

Søren Pedersen
Søren Pedersen
CEO
E-mail
+45 28 88 00 91
martin-g
Martin Gøttsch
Executive Creative Director
E-mail
+45 20 32 50 77
barisny
Baris Yakaboylu
Executive Vice President
E-mail
+45 27 57 11 66
Alan Emmins
Alan Emmins
Senior Account Director
E-mail
+45 25 36 59 50

Services

Media and communication platforms are experiencing a period of rapid change.
To adapt to this situation, ADtomic focuses on building, strengthening and maintaining brand relevancy across all communication platforms.

We concentrate on 360° communication that encompasses all stakeholder and target group touch-points.

Everything under one roof
With our communication and consulting services matched with our in-house digital and film departments, you can expect all your communication needs to be catered for under one roof.

360° communication:

DIGITALMOBILESOCIALFILMRADIOPRESSOUTDOORDESIGNACTIVATION

Consultancy work:

Brand positioningStrategic eventsCorporate brandingSales materials and trainingChange managementCampaign strategyInternal communicationNew product launches

 

Industries

Healthcare and Pharmaceuticals

Novo Nordisk
Coloplast
Leo Pharma
ArjoHuntleigh
Astellas Pharma
Cochlear
Grünenthal
Otometrics

Business-to-Business

Haldor Topsøe
Samsung
Danfoss
Novozymes
Tican Foods
FeF Chemicals
Mølholm Forsikring
Rehfeld & Partners
AP Statsautoriserede Revisorer

Business-to-Consumer

Carlsberg
Arla Foods
Samsung
Pågen
Mondelez
Tempur
Danzka, Belvédère
Tican Foods
Smart Taste ApS
Akzo Nobel Deco Coatings AB

Government

Region Hovedstaden
Bh K Socialforvaltningen

g-map
 

CONTACT

Gasværksvej 16, 4th floor
1656 Copenhagen V
Denmark

+45 3325 2800
info@adtomic.dk